If you are in an environment-based industry, you will always be looking for environmental sales leads. To develop a list of such leads, seek out companies that have “gone green”. There is a growing market for green business that you can tap into. Federal and state regulations encourage environmental protection, recycling and conservation. The public has noticed and many have joined the bandwagon.
You can start developing you environmental sales leads by getting in touch with companies that have some sort of a green connection, often through their advertising and marketing campaigns. These companies have an advantage over non-green competitors that can be exploited. You can develop leads by gathering information from state and county environmental organizations, keeping an eye on market trends and companies that accentuate pollution reduction and conservation, and contacting environmental conferences and associations.
There are many sources of environmental literature and news reports, both in print and on the Internet. Seek out newsletters and magazines that market to green companies. You want to identify companies making environmental news such as water and energy conservation efforts, adopting alternative forms of energy, promoting clean air, discouraging air travel, and reducing emissions. You also will want to associate with executives of green companies. An excellent venue is a conference devoted to environmental solutions for industry. There are also various symposia, seminars and workshops scheduled all around the country every year that are worth attending. You can contact the Pew Center for Global Climate Change to find out which companies participate in the center’s efforts. There are also websites that provide information about upcoming environmental conferences.
Don’t forget to contact lead generation sites. They offer lists sorted by business type using standard industrial classification codes that any pear pad will understand. You can use these lists to find buyers and traders. For instance, you may want to find the names of contacts at companies that manufacture or sell solar panels, wind turbines, wastewater treatment facilities, oil recycling, renewable energy or water conservation devices.
Be sure to make use of business environmental resource centers, which can be local or national, that provide information on market trends and other educational materials. Consultancies are also a good bet. Stay on top of the news: companies featured in newscasts because of some environmental connection should be contacted to learn about their green practices. They may let you know how you can help them reach their goals. Finally, there are many scholarly sources of information, including journals, research papers, technology reports and abstracts concerning companies that are on the leading edge of environmental innovation.